Social Media Users In India 2024. There were 388 859 000 messenger users in india in september 2024, which accounted for 26.7% of its entire population. In india, instagram is the most used social media platform in 2023 with 74.70% of the internet users enrolled.
There are 516.92 million active instagram users in india. Detailed analysis by the team at kepios shows that there were 5.17 billion social media users around the world at the start of july 2024, equating to 63.7 percent of the total global.